No one could possibly do everything on this list, but even doing one or two that you are not doing already might be a good idea if you are into "paying forward" or "paying back".
All authors for the purpose of this article will be considered female. (No sexism intended no offense to the great guys in the IWOFA group).
#1. Help the search engines find her. Why? Even if you know where to find your alien romance writing friend, her blog, and her books, “hits” help. The more visitors the search engine spiders find, the more priority the author's website gets. So: Google her. Ask Jeeves about her. Dogpile her. A9 search her. Use Alexa. Try a Yahoo search. Blog search. Search on Technorati. Even better, set up a Google Alert for her name, also common misspellings of her name, and for her book titles.
#2. Having “Searched” or been "Alerted", Visit… her website; blogs; author pages. If you may comment, do so. Everyone who takes the time to blog or post content is grateful when visitors comment. Human nature leads more people to read a post that has received a lot of comments.
#3 Follow. Favorite. Share. Google's Blogger, Twitter, Facebook "Pages", Squidoo lenses, You Tube videos and more allow you to become a follower or a fan. Do so. Connect wherever you can. It's good for both of you, because follower/fan photos show up.
#4 Click to read (and rate) any reviews she has written, or Lists she has set up. These days, anyone can make an EssentiaList on Barnes and Noble.com, a Listmania on Amazon.com, a Top Ten list on Chapters.Indigo.ca, also Listopia on GoodReads.com/ If you like her reviews or lists, click Helpful.
#5. If you see a good review of a book you've enjoyed —on any bookselling site that allows customers and visitors to comment on reviews-- click Helpful if it truly is a helpful review. Votes help both the reviewer and the author.
#6. Tag her books wherever you can. Amazon isn't the only place (Amazon isn't even one site… there's Amazon.ca, Amazon.uk, Amazon.de etc etc) Many book selling sites encourage readers to tag.
What is a tag? It's a search term that a reader might be using to find a type of book she likes, when she is looking for a new author. Some tags might be "Romance", "Fantasy", "Mystery", "Shapeshifter", "Georgian Romance", "Humor" or "Space Opera".
#7. When you are on an admired author's Amazon book page, click on links to:
Put it on your wish list, it’s extra, free advertising for the book. Tell a friend. Scroll down the book page to Tag this product. Or make a search suggestion).
#8. Join in the Customer/Reader discussions on her book page, or on the forums. Ask a question. Start a discussion. Hundreds of eyeballs scan the discussions on Barnes and Noble bookclubs. The search engines pick up on the discussions. The longer a discussion keeps going, the better the PR buzz for your friend. This does not just apply to Amazon and B&N. Discussion anywhere is "buzz".
#9. Review her book… Most people know that a customer can write a review on Amazon.com. There's a purchase requirement with Amazon (and I think with Barnes and Noble, too). However, many sites don't require a reader to have bought a book from them in order to post a review: GoodReads.com, Shelfari.com, LibraryThing.com, E-Bay, Powells, FlipKart, We-Read (on Facebook), NexTag etc etc.
#10. Smak her. Have you ever noticed the "Add This" or "Share" or "Recommend" widgets on online pages and on You Tube? If you think your author friend's blog, or news about her is interesting, syndicate the news to Digg It, Reddit, Technorati, Stumble Upon, Furl and as many of the other 40 or so sites as you have time and energy for. It's self promo when she does it. It's news when someone else does it.
Smak is SmakNews.com. News for women, posted by women.
#11. If the author has a reminder on a public calendar (Amazon has one, other sites have the function, too) for a booksigning near you, click on Remind Me Too. Booksignings are nerve-racking. Support is always appreciated, even if you don’t buy a book.
#12. If she lists an "Event", which one can on Facebook, GoodReads, and too many other places to mention, be sure to RSVP with a kind comment about the book.
#13. Make her a top friend on MySpace, Bebo etc, Give her book cover image as a "gift" on Facebook, with her permission, make her cover into a widget or tile it as a background, or keep it on the top page of your Shelfari/GoodReads/MyB&N display of what you are reading.
#14. If you have a MySpace page or Bebo.com, or Twitters, or Clasmates.com, or facebook.com, or theyack.com (and if you don’t, but really want to help, get one… it’s free) invite your author friends to be your friends there. Write a bulletin about your friend or her book. Add a comment on their profile page’s comments section. Your comment is their opportunity to say something about their book without the appearance of soliciting. Review their book on your MySpace blog. Or on You Tube!
#15. If her publisher has a forum, join it and ask her questions. For instance, Dorchester Publishing (home of Leisure and LoveSpell authors) has http://forums.dorchesterpub.com/
Again, your comment will be seen by hundreds, if not thousands, and it will give your friend a reason to post something interesting and quotable about her book without seeming to be self-promoting.
#16. If you have a blog or website, (and you should always secure your own domain name before you become famous yourself) publicize your friend’s upcoming signings/author talks/workshops on your blog. Mention her website URL. Link to your author friend’s website or blog on yours. Put her book as a 'must read' on your own site, or in your own newsletter. Have a list of links to authors you like, and blogs you enjoy.
#17. If you belong to readers’ group sites, or book chat sites, or special interest sites, post what you are reading. Plugs never hurt. These are also picked up on RSS feeds and the search engines.
#18. Join your favorite author’s yahoo group, let her know where you’ve seen her book in stores, or where you’ve seen discussions of her book, or reviews of her book.
#19. Drop in on her online chats to say how you enjoyed her book. Supportive friends at chats are cool because chats can be chaotic, and typing answers takes time.
#20. Tweet on Twitter about how much you are enjoying the book. Retweet or reply to any comments you see that promote the book, or the author.
#21. Offer to take a bunch of her bookmarks to conventions, or conferences, and make sure they are put in goodie bags, or on promo tables. Or simply visit her table at a convention, and sign up for her newsletter, or pick up her bookmark and tell someone else how good the book is. Offer to slip her bookmarks into your own correspondence when you pay bills, taxes, etc.
#22. Instead of quoting Goethe in your sig file, try quoting a line from your friend’s blurb in the week of her launch.
#23. Ask for her book in your local library. If they don't have it, maybe they will order a copy. If the library won't do that, ask if they would enter the book in their system if the author were to donate a copy to them. Once a book is in one library's system, it gets into the database for other libraries.
#24. If you see your favorite author’s books in a supermarket or bookstore: face her books (if there is room), turn one so the cover shows. Tell store personnel how much you like that book, or that the author is local. If you don’t see her books, especially when they ought to be there, ask about them.
#25. If you are connected on LinkedIn.com and your author friend is listed as "Author" or "Freelance Writer" or similar, consider "recommending her" on the strength of her writing. Recommendations on LinkedIn are intended to be for professional purposes.
If you are an author buy colleagues' autographed books from them at booksignings to use in your own giveaways instead of always giving away your own books.